This Privacy Policy explains how Desh Yatra Travels (“we”, “us”, “our”) collects, uses, shares, and protects your information when you visit our website, submit an enquiry, or book a tour package with us. By using our website or services, you agree to the practices described here.

1) Who we are

Desh Yatra Travels is a tour and travel service provider based in Jammu & Kashmir, India. We help travellers plan and book packages, hotels, transport, activities, and related travel services through our team and trusted partner vendors.

2) Information we collect

• Contact details: name, phone number, email, and city.
• Trip details: travel month/dates, number of travellers, hotel category, itinerary preferences, and special requirements.
• Communication data: details you share with us on forms, WhatsApp, call, SMS, or email.
• Technical/usage data: IP address, device type, browser, pages visited, and approximate location (from IP/analytics).
• Marketing parameters: UTM source/medium/campaign, keyword, and similar tracking fields if present in the URL.

3) How we use your information

• To respond to enquiries, prepare itineraries, provide quotes, and confirm bookings.
• To coordinate your trip with hotels, transport providers, and activity operators (only what is necessary).
• To provide customer support before, during, and after your trip.
• To send booking updates, payment confirmations, itinerary changes, and service-related messages.
• To improve website performance and user experience using analytics and feedback.
• To share offers or updates only if you have opted in or requested them (you can opt out anytime).

4) Legal basis / consent

We process your information to provide travel services you request, to communicate about your enquiry/booking, to comply with legal obligations, and where applicable, based on your consent (for example, promotional communication).

5) Sharing of information

We may share limited necessary information with trusted third parties only for delivering your trip and operating our services, such as:

• Travel partners: hotels, drivers, transport providers, activity operators (only to confirm and deliver services).
• Service providers: website hosting, analytics tools, communication tools (to operate our website and support).
• Legal compliance: if required by law, regulation, or valid legal process.

We do not sell your personal information.

6) Cookies & analytics

We may use cookies or similar technologies and analytics tools (including Google Tag Manager/analytics) to understand traffic, measure performance, and improve the website. You can control cookies using your browser settings. If you disable cookies, some features may not work as expected.

7) Data retention

We retain information only as long as needed for enquiry handling, booking support, legal/accounting requirements, dispute resolution, and service improvement. When data is no longer needed, we take reasonable steps to delete or anonymize it.

8) Security

We use reasonable administrative, technical, and organizational measures to protect your data. However, no online transmission or storage is 100% secure, and we cannot guarantee absolute security.

9) Your rights & choices

• You can request access, correction, or deletion of your personal information (subject to legal/contract obligations).
• You can opt out of promotional communication anytime by replying “STOP” on WhatsApp/SMS or informing our team.
• You can control cookies through your browser settings.

10) Children’s privacy

Our website and services are not intended for children. If you believe a child has shared personal data with us, please contact us and we will take appropriate steps.

11) Links to other websites

Our website may contain links to third-party websites (social platforms, partner pages, etc.). We are not responsible for their privacy practices. Please review their policies separately.

12) Policy updates

13) Contact

For privacy-related questions or requests, please contact us using the details in the website footer or the Contact section.